Circuit City Sells Yahoo! Music Unlimited

I would like to start by first thanking Circuit City for re-introducing me to the 1978 Cars mega-hit, “Just What I Needed”. It’s a fantastic song they are using in their ads, although when you listen to the actual track, it takes too long to get to the cool chorus.

But that’s not why I’m posting today. I’m writing to you all today because virtually all of Circuit City’s 600+ stores, you will see a new tenant on the shelves – a CD selling Yahoo! Music Unlimited To-Go at a discount. For $23.99 you can get 3 months access to any song in the catalogue for your computer or MP3 player. After that time period, you can decide to re-up for an annual subscription ($9.99 a month) or keep going month-by-month ($11.99 a month).

We’ve been over this a million times, but let me give you my biased opinion once more. If you don’t go subscription, you can listen to 24 songs in three months for that price. That’s also half of what you might pay for a Superman iPod cover. Yes, you get to keep downloads for your burn-to-CD library and that’s great. But if a burn-to-CD library isn’t a part of your life, the download model shouldn’t be, either.

Again, totally biased.

The offline world is a very large and strange place for the Yahoo! Music marketing team, but the folks at Circuit City have been fantastic at teaching us the ropes. We’ve learned about security checkpoint tags, inventory management reports, sales training documents, end caps, weekly flyers, and much more. Hey, whatever we gotta do to get YMU to meet new friends.

Michael Cowan
Yahoo! Music